| TEAMORIGIN status update |
With the America’s Cup’s immediate future still in the hands of the New York courts the 33rd (and 34th!) Cup cycles are still on hold. Consequently it has been a testing few months for TEAMORIGIN, Britain’s America’s Cup Team.
TEAMORIGIN issued a statement in January of this year outlining modified plans and aiming for a possible America’s Cup competition in 2011. These plans called for the team to stand down from a full operational mode to a lower level of activity. Now, more than three months later, with no further clarity on the Cup’s future and having spent much time assessing and re-assessing various scenarios and strategies, a second modification of plans has been necessary.
From 1st May 2008 TEAMORIGIN will reduce the retained team to a smaller core group. This group will comprise some of the management team, key design and sailing team members, a limited commercial/marketing team and essential support functions. TEAMORIGIN will be able to keep the vital elements of its programme alive and progressing forward and always b ready to ‘reignite and ramp up’ to full speed as and when clarity in the America’s Cup returns. Team members are now able to pursue other projects with the knowledge that they will be brought back into TEAMORIGIN once the next multi-challenger America’s Cup programme is properly defined.
On the sailing side, TEAMORIGIN has a number of sailing activities planned for 2008 which will keep many of the sailors together and focused on performance, as well as keeping the TEAMORIGIN brand alive and at the forefront of people’s minds. These activities will also provide partnership and hospitality opportunities during the Cup ‘interim’ period.
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