| Sir Keith Mills - Biography |
| Thursday, 04 January 2007 |
Sir Keith Mills was born and educated in the UK. He founded Air Miles International Group BV (AMIG) in 1988 to develop the AIR MILES programme. He is also Chairman of Loyalty Management Group Ltd (LMG) which is the company which owns and manages the Nectar programme in the UK and licenses Air Miles programmes internationally.
Prior to founding the AIR MILES business, Sir Keith had over 20 years experience in marketing. His early career was with The Economist and, subsequently, The Financial Times. He then moved into the advertising industry, working at a number of London advertising agencies. In 1981, he led the buyout of the London office of a New York agency, Nadler & Larimer.
The AIR MILES programme was conceived by Sir Keith and following the successful launch of the UK programme, Sir Keith took the concept to North America, Europe and the Middle East, launching a number of very successful customer loyalty programmes.
In September 2003 Sir Keith was appointed International President and CEO of London 2012, the company that was established to bid for the 2012 Olympic Games. Sir Keith led the team and along with Lord Coe was responsible for developing the bid strategy and persuading the 115 IOC members that London should be granted the rights to host the Olympic and Paralympic Games in 2012. On 6 July 2005, in Singapore, London beat off competition from New York, Paris, Madrid and Moscow to win the 2012 Olympic and Paralympic Games.
Having established the London 2012 organisation which will plan and organise the Games (LOCOG), Sir Keith will remain as non-executive Deputy Chairman alongside Lord Coe to oversee operations.
He is married with two children and lives near Tunbridge Wells in Kent. He is a keen amateur sailor and in 1999 was one of the crew that won the Clipper Round the World Yacht Race. He is also a lead investor in Alex Thomson Racing, the management company for the British solo sailor, Alex Thomson.
In 2005 Sir Keith received a number of awards including: Master Entrepreneur of the Year, Chief Executive of the Year and the Sports Industry Businessman of the Year.
In December 2006 he was appointed a non-executive director of Tottenham Hotspur Football Club.
January 2007
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